Recorded October 16, 2019
Companies have begun facing steep fines in the wake of GDPR, and now with the passing of the California Consumer Privacy Act (CCPA) in the US, more and more states are passing even stricter privacy laws. Nevada has already passed a similar law, and while California is the first to pass laws of this severity, 14 other states have similar legislation in the works.
CCPA is the stringent legislation demanding companies become accountable for managing personal data of California residents. This law defines personal data as “information that identifies, relates to, describes, is capable of being associated with, or could be reasonably linked directly or indirectly, not only with a particular consumer, but a household, and even a device.”
This is the most encompassing data privacy legislation to date, making GDPR pale in comparison.
While companies are facing pressure to be compliant with tighter laws and improve their security, the average end user is pushing back against using the most secure form of identity proofing and authentication possible: biometrics. Why is this? What can businesses do today to improve their identity security, remain CCPA compliant, and also streamline user adoption?
Attend this webinar to hear industry leaders provide guidance on CCPA, introduce truly modern identity and privacy management to your company, and why it’s essential to implement improved identity security today.